Effective Date: 10 June 2024

Thank you for playing Bumppies, a mobile game developed and operated by Ai Gaming Co. PTE LTD ("Ai Gaming," "we," "us," or "our"). This Privacy Policy describes how we collect, use, and disclose your personal data when you use our Service (defined below).

1. The Service We Cover

This Privacy Policy applies to your use of the Bumppies mobile game, our websites, and related services (collectively, the "Service").

2. Information We Collect

The categories of personal data we collect depend on the features of the Service you use and applicable law. Here's what we may collect:

2.1 Data you provide directly:

• Contact information

• Player name or nickname

• Profile information

• Your messages and other content you submit (chat logs, player support tickets)

• Data you provide in surveys, promotions, sweepstakes, and other events

• Other data you choose to give us (such as name and phone number for specific features)

• Payment details (collected by our payment service providers for in-app purchases)

2.2 Data we collect automatically:

• Account and game progress data (including an automatically generated internal account ID)

• IP address and mobile device identifiers (such as device ID or advertising ID)

• Device data (such as device name, operating system, browser type, language, internet service provider, and mobile carrier)

• Data collected with cookies and similar technologies (see more below)

• Approximate location data (derived from IP address)

• Data about your use of the Service, such as gameplay data, purchases made, and interactions with other players

3. Why We Collect Your Data

We use your data for a variety of purposes, such as:

3.1 To make the Service work:

• Create accounts and allow you to play our games

• Operate the Service

• Verify and confirm payments

• Provide and deliver products and services you request

• Send you Service-related communications

3.2 To improve the Service:

• Update and develop player profiles

• Develop and improve the Service and player experience

• Manage our relationship with you

• Provide social features

• Customise your Service experience

• Respond to your comments and questions and provide player support

• Offer you in-game and other promotions

• Send you related information, such as updates, security alerts, and support messages

• Enable you to communicate with other players

3.3 To show personalised advertisements (with your consent):

• Track content you access and your online behaviour

• Deliver, target, and improve our advertising and the Service

• (See section "Your Rights and Options" below for how to opt-out)

3.4 To keep the Service safe and fair:

• Analyse and monitor use of the Service and its social features

• Moderate chats

• Take action against fraudulent or misbehaving players

3.5 To analyse, profile, and segment data:

• Improve the Service and understand player behaviour

3.6 With your consent:

• We may process your data for additional purposes with your specific consent.

4. Sharing Your Data

We may share your data with third parties in the following circumstances:

• Other players and users: Social features are a core component of Bumppies. Other players may see your profile data, in-game activities, and messages you post.

• Service providers: We use vendors to help us provide the Service. These vendors process your data only at and according to our instructions to provide the Service, such as hosting, player support, advertising, analytics, and fraud prevention.

• Other companies and public authorities: We may process and disclose data with other companies and organizations or public authorities for legal reasons, to combat fraud, or to protect the rights or safety of ourselves, our players, or others.

• Advertising and Social Media partners: The Service may include features from our partners, such as social media interaction tools or in-game advertising. These partners may access your data and operate under their own privacy policies. (See section "Your Rights and Options" below for more information)

5. International Data Transfers

Bumppies is a global game, and your data can be transferred to anywhere in the world. We take steps to ensure adequate safeguards are in place to protect your data as explained in this Privacy Policy.

6. Your Rights and Options

You have certain rights regarding your personal data, including:

• Opt-out of marketing emails and other direct marketing.

• **Opt-out of targeted